Hi, I'm Courtney! I am currently attending LBCC in pursuit of my AAOT degree with plans on transferring to OSU to major in Business Administration. This class happens to be one of the courses required for the degree. I am eager to learn more about marketing to consumers and learning how they think. This class is going to be particularly useful me since I love creating handmade items like keychains, jewelry and other accessories (which I sell on Ebay and Mercari)! I also love traveling, hiking, photography and hanging out with friends and family.
I chose Bi-Mart Corporation because I am a former employee (employed for 12½ years), have shopped there for as long as I can remember, and I was curious about their marketing strategy. Their value proposition is that they are employee owned, offer low prices, have impeccable customer service, and are a smaller discount store. A lot of people have brand loyalty because they sell a variety of products and have a friendly atmosphere. Overall, Bi-Mart has excellent reviews especially lately across Google, Reddit and TikTok. Most of the feedback online has included an aspect of their value proposition. A LOT of customers also talk about their Sporting Goods department. Google Reviews TikTok (Mindful Missy) ...
Comments
Post a Comment